Graphic Design

While interface defines the way in which users work with an application or website, the aim of graphic design is to support and reveal this way, to make it clear and obvious, to attract people and make their interaction experience a pleasure.

Graphic designs we create are not based on any templates or modules - we develop them from scratch to meet the goal of the project and to create a pleasant environment for people while they are using an application.

Work on graphics design can be divided into 3 main parts:

Visual identity

Visual identity of an application is extremely important for creating desired feelings of users while they work with the application. Different types of applications and websites require different approach from users; a proper visual style helps to set the right mood for them. Besides that, a good designed visual identity makes an application or website stand out, helps people to distinguish it from competitors and to recognize it anytime.

Visual identity includes logotypes, color scheme, visual styles and guidelines for arranging text, headers and graphics.

The human factor

In order to create comfortable environment for users it is necessary to keep in mind the human factor while designing applications. In a properly designed environment, people can work for a long time with convenience and pleasure. This applies to selection of basic colors for the application or website, development of visual styles for different types of content, adjustment of text sizes and fonts.

Original images

Creation of original graphic images is often necessary while developing applications. This can be photos, retouched and arranged together, used for decorating of the application or website; icons, helping user to recognize appropriate buttons or specific parts of content; artwork, used for illustration of purposes and to support the visual style of application.